My Sea to Sky and Others Tackle Misinformation About LNG by means of a New Promoting Marketing campaign – Our Future is Now

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The “Our Future is Now” marketing campaign calls on the British Columbia authorities to take a position as a substitute in choices higher for the setting, well being, and taxpayers’ wallets

VICTORIA, British Columbia, Sept. 14, 2024 (GLOBE NEWSWIRE) — This week, in response to the quite a few pro-oil and gasoline commercials in assist of the LNG trade that had been deemed inaccurate, deceptive and distorted scientific knowledge, a brand new tongue-in-cheek marketing campaign has launched explaining the issues with a not-so-funny matter: liquified pure gasoline (LNG) growth in British Columbia. 

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Our Future is Now is aimed toward elevating consciousness of the local weather, well being, financial and environmental dangers of LNG and calls on the B.C. authorities to decide on a greater path ahead for residents’ well-being, security and safety. Various organizations are taking part within the marketing campaign, together with My Sea to Sky, Sierra Membership BC, Stand.earth, Environmental Defence Canada, For Our Children and the BC Local weather Emergency Marketing campaign. It was funded by involved residents. 

“Increasing LNG in British Columbia merely doesn’t make any sense when analysis exhibits it may be as soiled as coal,” says Tracey Saxby, Co-Founder and Government Director of My Sea to Sky. “As a substitute, the federal government ought to be investing in renewable vitality and different industries which might be a greater wager for the environment, financial system, human well being and future generations.”

The adverts, which is able to seem on social media, YouTube and in newspapers embrace humorous scenes, comparable to a mom asking her son a few fart odor in a room along with her son replying that it’s “the stink of LNG robbing my future.” Nevertheless, the overlying message of all of the adverts is that LNG growth in B.C. isn’t humorous in any respect and is a large threat for taxpayers, our well being and the setting. 

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Eight LNG initiatives are in numerous levels of growth, primarily in British Columbia. LNG Canada Part 1, the biggest challenge, is ready for completion in 2025, whereas Woodfibre LNG is projected to complete in 2027, each are positioned in B.C. 

Fuel manufacturing and liquefied pure gasoline (LNG) growth in Canada pose vital environmental, well being and financial dangers. Because the world’s fifth-largest gasoline producer, Canada’s LNG trade contributes considerably to local weather air pollution. The mixed emissions from LNG Canada Part 1 and a couple of, Cedar LNG, and Woodfibre LNG are projected to far exceed B.C.’s emission discount targets for the sector. Furthermore, the fracking course of used to extract gasoline requires huge quantities of water and vitality, generates poisonous waste and threatens wildlife habitats.

“The gasoline that fills LNG terminals and tankers on Canada’s west coast will come from a fracking discipline within the Peace River basin referred to as the Montney Shale Formation which local weather scientists have recognized as Canada’s largest carbon bomb,” stated Sven Biggs, Stand.earth’s Canadian Oil and Fuel Program Director. “Doubling the variety of fracking wells in B.C. to provide LNG terminals shall be a local weather and environmental catastrophe.”      

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Fuel extraction and burning poses vital threat to human well being. Fracking is linked to preterm beginning, beginning defects and low birthweight in addition to childhood leukemia, respiratory and cardiovascular challenges and untimely demise. Using gasoline stoves pose yet one more well being threat as they launch benzene which ongoing publicity to can lead to blood cancers. In a research of 17 Canadian and U.S. cities, Vancouver was discovered to have the very best ranges of benzene in properties. 

Regardless of these issues, the LNG sector has obtained over $6 billion in tax breaks and authorities funding, an funding which will yield a distinct return than anticipated. Greater than $5 billion of this went to LNG Canada alone. With an enormous enhance in world LNG export capability anticipated by 2030, there’s a threat of oversupply coinciding with reducing demand because the world transitions to cleaner vitality sources. Most Canadian LNG initiatives, aside from LNG Canada Part 1, should not but operational, placing them at excessive threat of changing into uneconomic deadend investments inside 5 to 10 years.

Moreover, the Worldwide Vitality Company’s Web Zero report makes clear there might be no new fossil gas developments if the world is to keep away from the worst impacts of local weather change.  But Canada intends to increase gasoline manufacturing by 24 per cent above 2022 ranges over the following 20 years, with many of the new initiatives positioned in BC. To restrict warming to manageable ranges, gasoline manufacturing ought to have peaked in Canada in 2023 and must drop 68 per cent by 2050, in keeping with the United Nations Atmosphere Programme.

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British Columbians strongly favour a $36 billion funding in increasing the electrical energy grid and prioritizing renewable vitality over LNG growth, recognizing the necessity for a complete vitality technique. Warmth pumps, electrical automobiles, energy-efficient buildings, and renewable vitality are the options that may save British Columbians cash whereas creating jobs with out polluting the setting and driving local weather change. 

“These initiatives current a extra promising and sustainable future for British Columbia in comparison with LNG growth, specializing in long-term prosperity reasonably than continued reliance on fossil fuels,” says Jens Wieting, Sierra Membership BC’s Senior Coverage and Science Advisor.

To study extra concerning the Our Future is Now marketing campaign, please go to OurFutureisNow.ca.

For extra info or to rearrange an interview, please contact Allison Murray (allison@murraycommunications.org) or Cara Pike (cara@socapstrat.com).

People from these organizations can be found for feedback:

My Sea to Sky
Sierra Membership BC
Stand.earth
CAPE
For Our Children
Environmental Defence

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